Menu

Arsenal announce ‘No More Red’ campaign

Arsenal have partnered with Adidas to announce a new initiative focused on tackling knife crime and youth violence in London. ‘No More Red’ is an initiative between  that will see adidas support the long-standing work being done by Arsenal in the Community to keep young people safe from knife crime and youth violence.

The club announced the initiative via a video on social media and a statement on the clubs official website.  Arsenal also announced that they have ‘unprecedented step of replacing our iconic red home shirt with an entirely white kit in our Emirates FA Cup tie against Nottingham Forest. The kit will never be commercially available and will only ever be awarded to individuals who are making a positive difference in the community.’ The full statement read:

No More Red is an initiative between Arsenal and adidas that will see adidas support the long-standing work being done by Arsenal in the Community to keep young people safe from knife crime and youth violence.

There were more than 10,000 knife crime offences in London between June 2020 – June 2021. Last year also saw the highest number of teenage murders in a year in London since records began – most of which involved knife attacks.

No More Red will build on Arsenal in the Community’s work with young people in the capital, as well as providing more safe, positive spaces for young people and spotlighting talented individuals who are making a positive difference in their community. Throughout the initiative adidas also will be supporting by:

  • Investing in creating and refurbishing safe spaces to play football – starting with the pitch on Harvist Estate just minutes away from Emirates Stadium

  • Creating a No More Red mentorship scheme where young people doing positive work in the community will be supported by creative talent including Idris Elba, Ian Wright, DJ Emerald Rose Lewis and artist Reuben Dangoor among others

  • Providing access to its talent network who will make regular contributions to Arsenal in the Community programmes that provide a wide range of training,  quality spaces, positive role models and tangible opportunities for young people

Image and statement from Arsenal.com